Value proposition and value message development

Value message development is essential to a successful market access strategy, providing a key focus for the value proposition and global value dossier. Our staff draw upon experience from large pharmaceutical companies, academia and consultancies, helping clients develop a clear value proposition that is aligned with supporting evidence and wider company messaging. Our international team contribute country and region specific knowledge as well as in-depth understanding of global markets.

Early payer and horizon scanning communication 

Horizon scanning is the first opportunity to communicate with pricing and reimbursement bodies regarding the value of a forthcoming product.

Historically in Europe this information has been requested in the UK for HTA and budget planning, but increasingly national and regional payers are asking for more information earlier. This is also true in other regions of the world. In some cases this information is required for early discussions on potential DRG expansion.

Dossier development & electronic dossier platforms

Global value dossier development can be an effective method for communicating to regional and affiliate partners the global strategy and evidence base. We develop highly strategic, evidence-based dossiers with consideration of the requirements of HTA agencies in major markets.

 We also offer Global Value dossiers in electronic format (eGVD). The eGVD developed by PHMR can clearly present all of the information of a traditional GVD, with the easy navigation that an online portal gives and with the key data sources an easy click away.

Publications & congress activities 

Presenting your data to payers and healthcare professionals is a key part of communicating your product’s value story. Also, citations in peer-reviewed journals may be required for HTA bodies and other groups.

PHMR can support authors of congress abstracts and presentations, as well as manuscripts for submission to peer review, to develop documents according to your compliance processes. Professional medical writers with experience of the evolving world of publication planning and Good Publication Practice work credibly and transparently at all stages and can offer advice on process and communication where necessary.

Training

PHMR offers flexible training opportunities that cover key aspects of health economics, pricing, reimbursement and market access. Our experienced economic modellers and health economists draw on industry experience to deliver courses that can be adapted to the specific needs of your team.

Related case studies

Client

Client was struggling to realise the value of existing Global Value Dossiers
and efficiently communicate to regional and affiliate partners the global
strategy and evidence base. Regional and affiliate partners either didn’t
know the data, were redoing research because they didn’t know what
existed, or making multiple individual data requests of the global team.

Situation

The client wanted a new and innovative way to deliver GVD’s to regional and
affiliate partners that was visible, open and transparent, and easy to access.
PHMR discussed with the client the issues and brainstormed as to how
best to solve the problem.

Solution

PHMR developed an innovative online portal that allowed a transparent and
easily navigable platform for the information in the GVD to be presented.
The eGVD developed by PHMR can clearly present all of the
information of a traditional GVD, with the easy navigation that an online
portal gives, with the key data sources presented an easy click away.

Outcome

PHMR received excellent feedback from the client as regional and
affiliate partners could now access and navigate the evidence base
available and understood the global pricing and reimbursement strategy.